The Department of Tourism has announced its vision of a "Holistic Blue Leisure Destination" and convened the Blue Business Plan Dialogue to establish a new foundation for Thailand's water-based leisure and cruise tourism to flourish sustainably.
On behalf of PRE Sustainable Consultancy, Mr. Pasapol Sariman and Ms. Prangchomphu Koolprueksee were truly honored to be invited to share our insights during the panel discussion: "The Role of the Private Sector in Achieving Life Below Water (SDG 14) in a Sustainable and Practical Way for Tourism."
For PRE, "sustainability" is both a mindset and a framework of values that drives consistent action and creates shared value—for our oceans, local communities, and businesses alike. It translates into actionable strategies that operators can implement with clarity and measure through tangible outcomes. This is particularly vital for tourism in the Andaman region, where world-class marine environments are central to the visitor experience. The critical challenge lies in designing growth that safeguards marine ecosystems while enhancing service excellence and strengthening business competitiveness—through practical operational approaches, responsible supply chain management, thoughtful experience design, and measurable indicators that make sustainability both concrete and results-oriented.
PRE Sustainable Consultancy is gratitude to the Department of Tourism and the organizers of the Blue Business Plan Dialogue for this invaluable opportunity, and to all participants for the enriching exchange of ideas toward a future where Thai tourism is sustainable, delivers strong returns, and generates truly positive impact.
